1. It’s essential that you have short, medium and long-term goals even before you start Internet Marketing.
This means thinking about exactly what you want to achieve within a week, a month, six months, a year, five years and so on.
Goals are critical to your success in business. Without them, you’ll flounder because you have no focus, no direction, and no plan. You can even set goals for the next 10 to 20 years.
The mind needs specifics. If your goals aren’t specific and measurable then your goals won’t be effective in helping you move your business forward.
2. Identify all the business activities you’re good at. Are you good at sales and marketing? Accounting? Human Resources? Operations? List them and analyze which ones you’d like to achieve long-term.
3. Make sure you have a proven Internet Marketing strategy that can be documented even before you start Internet Marketing. Every detail included in your plan should be studied and reviewed on a regular basis to see if you’re right on track or if you need to do some tweaking (which is normal as a business grows).
4. Identify what types of services and/or products you’ll be selling to potential clients. Focus on a small number of products or services to start.
You can always modify your goals as you adjust to your markets’ wants and desires. You can’t afford to jeopardize the quality and efficiency of your work by trying to do too much. I’ve learned this the hard way…
5. You must know what you want your marketing/sales funnel to look like even before you start Internet Marketing. I recommend to all my clients to outline their funnels. This outline can be a simple list or diagram, but you need to make sure that the layout is arranged in order of appearance.
Plus, create a products and services catalog that has product and service descriptions, payment options and possible campaigns you can run to promote them.
6. Planning your promotions is critical to your success. An editorial and promotional calendar is something you should focus on. Once you have your marketing/sales funnel outline and catalog, the very next step is to schedule when you’ll promote your products and services.
7. Look for a mentor; someone who can give you answers to all your business-related questions.